One of the easiest ways to increase your earnings in the salon/spa is to know your numbers. Knowing your numbers can be extremely motivating and will help you measure your progress.
Knowing what your Average Ticket Totals is a great place to begin when talking about knowing your numbers.
What exactly is an Average Ticket? Your Average Ticket is an easy calculation of the average value of your service tickets. Meaning you calculate the average value of all of your service tickets, everything from a bang trim to haircuts, colors or other services and create an average. It is easy to calculate, simply take your total service dollars (just services – do not included retail) and divide by the number of customers you served.
Let’s say your total service dollars for the week was $2,000.00 and you saw 40 customers. Your Average Service Total is $50.00.
Now that you know how to calculate your Average Service Ticket you can now begin to look at ways to increase your earnings behind the chair. It’s simple…all you need to do is increase your Average Service. So, how exactly do you do that?
Yes, you can increase your service prices! Or, you can add on additional services to those clients that you are performing services, such as add on a hair color service, conditioning treatment, etc.