When it comes to marketing, there’s a lot a competition and it’s a constant struggle to stand out from other beauty businesses. If you don’t have marketing campaigns in place and if you haven’t embraced technology, then you’re lagging behind your competitors.
Watch this month’s video to ramp up your marketing.
One area that we get a lot of questions about is social media marketing. Social media can be a powerful way to stay connected and to communicate with your current and potential clients.
I recently did a little research, and I found that 30% of millennials say they engage with brands on social media at least once a month. If you want to grow in today’s market, you need to be fully invested in creating a social media presence on Facebook, Instagram, Twitter, and other platforms. It’s another channel to stay connected and to share special events, promotions, new products, new services, new team members, client results, examples of your latest work, and happy clients!
What can creating a robust social marketing campaign do for your business?
- Increase brand awareness
- Using paid ads, you can target a specific market through demographics, location, and interests
- Create a loyal following and reach new clients
To help you get started (or to streamline what you’ve got), we’re gifting you a complimentary guide: 75 Social Media Tips for Salons and Spas.
Before you know it, you will be well on your way to being seen, interacting and staying connected with your current customers and yes, even potential new customers on social media.
If you need help maximizing your marketing presence, sign up for a complimentary 30-minute strategy session with an Empowering You Coach. We’d love to dig in deeper and get to know you and your business.