LIVE ONLINE WEBINAR
Your Marketing Isn't Broken. It's Boring.
The Rockstar Marketing Playbook for Salon & Spa Owners
Hosted by Empowering You's CEO Amy Carter and Social Media Expert and Consultant, Nick De la Cruz.
September 21st, 2026 at
3pm Eastern
(2 Central, 1 Mountain, 12 Pacific)
LIVE ONLINE WEBINAR
Your Marketing Isn't Broken. It's Boring.
The Rockstar Marketing Playbook for Salon & Spa Owners
Hosted by Empowering You's CEO Amy Carter and Social Media Expert and Consultant, Nick De la Cruz.
September 21st, 2026 at
3pm Eastern
(2 Central, 1 Mountain, 12 Pacific)
If your marketing feels like a constant struggle, the problem probably isn't how often you're posting, it's that you're blending in with everyone else.
In today's world of AI-generated content, copycat trends, and endless marketing advice, the businesses that win are the ones that sound authentic, create real connections, and give clients a reason to choose them.
In this fun, practical session, you'll learn how to build a marketing strategy that captures attention, builds trust, and keeps your appointment book full, without spending your life creating content.
Make Your Marketing Memorable
Stop blending in with every other salon and spa. Learn how to create a brand voice and message that sounds like you, connects with your ideal clients, and gives them a reason to remember you.
Turn Everyday Moments Into Marketing
Discover how to turn client stories, transformations, reviews, behind-the-scenes moments, and education into content that builds trust and gets people excited to book without constantly creating from scratch.
Build Your
Rockstar Marketing System
Leave with a simple, repeatable plan for knowing what to post, where to focus, and how to use AI without losing your personality—so your marketing stays consistent, authentic, and appointment-focused.
We've got a greater awareness of our business and where it stands and are slowly making changes to get to the point of profitability and a "well-run ship", having an educated soundboard is the most important thing for any business owner. We've done tremendous amounts with upping our retail game and becoming more comfortable and confident with having open discussions about our numbers. We’re actually determining goals and achieving them.
- Client count increased by 72%
- Nearly doubled our service sales
- Total sales increased by nearly 90%
Benn Lobol
Owners | Ape + Canary
What you'll learn:
- Build a brand that clients remember, by developing a memorable brand voice and message that attracts your ideal clients instead of sounding like everyone else.
- Use AI as your assistant, not your personality, so you can save hours creating content while still sounding authentic, relatable, and uniquely you.
- Turn everyday moments into powerful marketing by using client stories, transformations, reviews, behind-the-scenes content, and education that naturally builds trust and inspires bookings.
- Focus on the marketing strategies that generate appointments, not just likes and followers, by knowing where to spend your time for the biggest return on investment.
- Build a simple, repeatable Rockstar Marketing system that keeps your business visible, relevant, and top-of-mind all year long without feeling overwhelmed or burning out.
What you'll learn:
- Build a brand that clients remember, by developing a memorable brand voice and message that attracts your ideal clients instead of sounding like everyone else.
- Use AI as your assistant, not your personality, so you can save hours creating content while still sounding authentic, relatable, and uniquely you.
- Turn everyday moments into powerful marketing by using client stories, transformations, reviews, behind-the-scenes content, and education that naturally builds trust and inspires bookings.
- Focus on the marketing strategies that generate appointments, not just likes and followers, by knowing where to spend your time for the biggest return on investment.
- Build a simple, repeatable Rockstar Marketing system that keeps your business visible, relevant, and top-of-mind all year long without feeling overwhelmed or burning out.
About the Experts
Nick De La Cruz
Award Winning Marketing Strategist
Nick De La Cruz believes most businesses don’t have a social media problem. They have an attention problem.
With more than a decade in digital marketing, Nick has built his career figuring out what makes people stop scrolling, pay attention, and ultimately take action. He’s a Google-certified digital marketer, founder of Neusocial, and has taught digital marketing alongside industry leaders including Square and Meevo.
Nick specializes in the intersection of social media, paid advertising, content, and consumer behavior, with deep experience in the salon and spa industry. Through his work with Empowering You Consulting, he challenges owners to stop chasing algorithms and outdated marketing advice and start building a digital presence that actually gets noticed, attracts clients, and grows the business.
Amy Carter
Principal and Founder of Empowering You Consulting
Amy Carter’s goals as a coach are simple: to inspire you to become a better leader, to mold you into a smarter business owner, and to help you achieve personal and professional satisfaction. As the owner of one of Indiana’s top salons (placing on Salon Today’s Top 200 list for 15 years in a row), she knows what it takes to reinvent a business and train a leadership team that’s invested in long-term success. Amy has turned this knowledge into a passion for coaching, and as Owner & Founder of Empowering You Consulting, she helps salons and spas across the nation every day.
It’s time to let Amy help you expand your client base, increase profits, operate more efficiently, and train a team of leaders so you can gain personal satisfaction from your professional endeavors.
Ready to Make
Your Marketing
Stand Out?
If you’re tired of posting just to keep up, it’s
time for a smarter strategy. Learn how to
create marketing that sounds like you,
connects with the right clients, and
actually gets people booking.
Ready to Make Your Marketing Stand Out?
If you’re tired of posting just to keep up, it’s time for a smarter strategy. Learn how to create marketing that sounds like you, connects with the right clients, and actually gets people booking.
Ready to Make Your Marketing Stand Out?
If you’re tired of posting just to keep up, it’s time for a smarter strategy. Learn how to create marketing that sounds like you, connects with the right clients, and actually gets people booking.