BOLDLY BRILLIANT COACHING
You Have the Framework. Now It's Time to Make It Happen.
Turn the Boldly Brilliant roadmap into real changes inside your business.
4 Months • 8 Coaching Calls • Full Framework Access
The book gives you the roadmap.
The coaching helps you drive.
You bought Boldly Brilliant. You unlocked the Boldly Brilliant Framework™. You’ve got the tools.
But let’s be honest. Knowing what you should be doing and actually doing it are two very different things.
Boldly Brilliant Coaching gives you four months of support, accountability, and guidance to help you take the strategies from the book and apply them to your actual business.
THE BOOK.
THE ROADMAP.
THE FRAMEWORK.
THE TOOLS.
COACHING.
THE SUPPORT.
ACTION.
REAL RESULTS.
THIS ISN'T JUST ANOTHER BUSINESS PROGRAM.
IT'S SUPPORT FOR ACTUALLY IMPLEMENTING THE WORK.
Boldly Brilliant Framework
Get the complete Boldly Brilliant Framework with videos, tools, and action sheets designed to help you apply the concepts from the book.
4 Months of Coaching
Four months of focused support to help you move forward instead of putting your biggest business goals on the back burner.
8 Coaching Calls
Two live coaching calls every month so you have consistent support, accountability, and a place to work through what’s happening in your business.
Real-World Implementation
This isn’t about learning another strategy and adding it to your someday list. You’re working on your business.
What Are You Ready to Change?
What Are You Ready to Change?
- Lead With Confidence
Step into your CEO role and make decisions with clarity.
- Build a Stronger Team
Create better systems and team ownership.
- Get Your Numbers Working
Understand your money, find opportunities, and increase profit.
- Create Systems that Work
Move from chaos to consistency and get out of the weeds.
- Strengthen your Marketing
Attract the right clients and turn attention into actual business growth.
- Make Your Next Move
Identify what matters most and build momentum.
Choose Your Coaching Experience
2 WAYS TO GET THE SUPPORT YOU NEED.
INDIVIDUAL COACHING
- $997 PIF or $297/month for 4 months
- Full access to the Boldly Brilliant Framework
- 4 months of coaching calls
- 2 calls per month
- Personalized support & accountability
GROUP COACHING
- $447 PIF or $125 per month per person for 4 months
- Full access to the Boldly Brilliant Framework
- 4 months of coaching calls
- 2 calls per month
- Group support & accountability
Empowering Leaders to Build Businesses That Thrive
Amy Carter is a trusted leadership mentor and success coach known for helping business owners across industries lead with vision, build high-performing teams, and create sustainable growth from the inside out. With a blend of direct strategy, compassionate coaching, and real-world experience, Amy empowers entrepreneurs to shift from reactive management to intentional leadership. Whether you’re scaling a startup, stabilizing a service-based business, or reimagining your next chapter, Amy delivers the clarity, confidence, and customized guidance needed to achieve lasting success–with less overwhelm and more impact.
“Working with Steph has completely changed how I understand and lead my salon business. She’s helped me make sense of my numbers, set realistic goals, build systems, and confidently lead my team toward growth. She breaks overwhelming challenges into manageable steps and makes even the financial side of business feel approachable. What makes her so special is that she truly understands the challenges of being a salon owner and provides guidance, accountability, and encouragement without judgment. I feel more confident in my decisions and the direction I’m taking my business, and I truly don’t know where I’d be without her!”
Jess Harms
Owner | Glow + Grace Salon
“When it comes to leading salon businesses, Amy Carter has the decorum it takes. Her years of industry experience in business coaching, consulting, and leadership make Amy a valuable leader and welcome in the finest salons in North America. She is by far the best consultant any beauty business could ask for when it comes to growing revenue.”
Amy Meyer
Wella
“Amy is an exceptional speaker who truly knows how to captivate her audience. Her dynamic and fun personality not only engages the crowd but leaves them inspired and motivated. What sets Amy apart is her authenticity; she doesn’t just talk the talk, she provides real solutions that resonate with her audience. I highly recommend Amy as a speaker for any event where you want to leave a lasting impact.”
Robert Maconi
Meevo
Speaking Topics
Our speaking topics and titles can be customized based on your audience’s needs.
FOR BUSINESS LEADERS
Boldly Brilliant Leadership
Based on the principles in Amy’s book, “Boldly Brilliant”
- Lead with clarity and conviction–no second-guessing, no shrinking back
- Shift from managing chaos to casting vision and building momentum
- Make confident, values-based decisions that fuel long-term growth
Performance-Driven Leadership
Lead through Coaching, Not Control
- Communicate with clarity and intention
- Set expectations that drive accountability
- Develop a high-performance team culture
- Align people, goals, and outcomes
- Inspire ownership at every level
Brain-Based Leadership
Science-Backed Administration & Collaboration
- Create Psychological Safety on Your Team
- Reduce Stress to Improve Performance
- Build Trust That Fuels Engagement
- Spark Innovation Through Safety
- Drive High Performance Without Burnout
The Conscious Leader
Shift from Reactive to Intentional Leadership
- Eliminate drama by creating clear expectations
- Foster a culture of ownership and alignment
- Navigate hard conversations with confidence
- Model emotional intelligence in action
- Create lasting cultural change from within
FOR SALON, SPA & MED-SPA OWNERS
Scale to Multiple 6 & 7 Figures
Unlock Sustainable Growth
- Follow our 7-Step Roadmap to 6- and 7-figure success
- Build a client attraction system that keeps your chairs full
- Master simple money tools that multiply profits without burnout
- Scale your team, systems, and services with confidence
Become a Money-Making Machine
Turn Your Salon Into a Profit Accelerator
- Learn how to confidently price, plan, and profit with purpose
- Identify and avoid the top financial mistakes salon owners make
- Build a resilient business model that sustains growth year-round
- Create a paycheck-producing plan you can bank on
Salon & Spa Branding Masterclass
Craft a Compelling Brand
- Define a brand that attracts your dream clients effortlessly
- Create consistency across every client touchpoint for maximum impact
- Elevate your guest experience as part of your brand story
- Maximize your digital presence to stand out and convert
Social Media Success
Grow Your Following with Content that Converts
- Build a simple, stress-free content plan that works (even if you hate social media)
- Turn your posts into client magnets using proven, money-making strategies
- Use tools to create scroll-stopping content in less time
- Eliminate the guesswork, overwhelm, and last-minute panic of “what do I post today?”
More Clients, More Profits
Fill Your Books & Retain More Clients
- Master rebooking strategies to keep your team busy and your schedule consistently full
- Power up your referral game and turn happy clients into your best source of new business
- Boost retention with easy promotions that keep your ideal clients coming back
- Create superfans by delivering an experience that builds loyalty and sparks word-of-mouth
Recruiting 101
Build Your Beauty Business Dream Team
- Learn how to recruit the right team members from day one
- Create a systemized hiring process that filters for culture and fit
- Build an onboarding experience that boosts retention from the start
- Say goodbye to turnover and hello to a loyal, thriving team
FOR TECHNICIANS & SOLOPRENEURS
5 Steps to Six-Figure Solopreneurship
Growth With Our Five-Step Success Framework
- Attract high-paying clients fast
- Build your business for freedom with a Money Map
- Take control of your income and become a money maker
- How to boost profits with our proven 5-step business strategies
Charge with Confidence, Charge your Worth
Ditch the Discounts and Price Your Services for Real Profit
- Raise your rates the right way – without disgruntingling loyal clients and continue welcoming new ones
- Stop discounting your services
- Develop a menu that’s priced for profit
Double Your Income & Maintain Flexibility
Earn More While Working Smarter, Not Harder
- Maximize Your Earning Potential
- Set the Right Pricing Structure
- Attract Your Dream Clients
- Achieve Work-Life Balance
And again, our topics can be customized and mixed together to meet your attendees where they’re at. Contact us today to see if we can make this a win-win-win… for you, for us, and most importantly, for your audience.
Boldly Brilliant Book
Clarity, confidence, and strategy for beauty business owners who are done playing small.
★★★★★
Amy Carter is the bestselling author of Boldly Brilliant, a must-read for salon, spa, and service-based business owners ready to lead with confidence and scale sustainably. Drawing from over two decades of hands-on experience, this book reveals the mindset shifts, leadership strategies, and operational tools Amy used to grow a seven-figure coaching company and help thousands of beauty entrepreneurs do the same.
From building high-performing teams to making values-based decisions, Boldly Brilliant gives readers the roadmap to create thriving businesses without burnout. Trusted by salon owners, educators, and industry leaders, Amy’s proven framework is a go-to resource for entrepreneurs who want to build a business they love—without losing themselves in the process.
“Boldly Brilliant is like having a super chill business coach in your pocket… clear, actionable, and actually fun to read. I’ve already started putting her tips into practice, and OMG, it’s making such a difference… If you’re a woman trying to figure out how to run your business without losing your mind, you NEED this book.”
Meet Amy Carter
Empowering Leaders, Teams, and Profits in the Beauty Industry and Beyond
Author & Educator
- Author of Boldly Brilliant: A framework for beauty business owners to break through to 7 figures
- Founder & CEO of Empowering You Consulting
- Creator of B-School for Industry™
Industry Speaker & Consultant
- Spoken at or worked with Wella, Meevo, Cosmoprof, International Beauty Show, Professional Beauty Association, SalonBiz, Premiere Shows, IESEC, Data-Driven Summit, Mindbody, and more
Entrepreneur & Business Leader
- Bachelor of Science in Accounting
- Multiple 7-Figure Business Owner
- Owner of Solaris Aveda, one of Indiana’s top salons for 20+ years
- Salon Today Top 200 honoree for 18+ years
Certified Professional Coach
- International Coaching Federation Certified
- Certified through The Academy of Brain-based Leadership
- Leadership Circle 360° Certified
Industry Speaker & Consultant
- Top salesperson at Procter & Gamble
- Leader of Power Up Your Leadership & Masters Academy