3 Simple Tips To Help You Earn More
Up-selling, prebooking, and retailing are probably terms that you are quite familiar with; these terms have been around for years. More than likely when you were in school, your instructor taught a lesson or two around these skills. As you…
Grabbing Your Customers’ Attention
When it comes to marketing, there’s a lot a competition and it’s a constant struggle to stand out from other beauty businesses. If you don’t have marketing campaigns in place and if you haven’t embraced technology, then you’re lagging behind…
What Salon and Spa Owners Should Focus on Daily
We’ve talked a lot about leadership and why it’s so critical. As the captain of your salon or spa’s ship, you alone are responsible for leading your team to greatness. But, what steps or actions are you taking to get…
What’s Your Salon’s Grade? (Take this assessment)
As business coaches, we are often asked: “What do I need to do to have a successful and profitable business?” I wish there were a simple answer, as no two businesses are exactly the same. However, we always tell our…
The Booking Game That Will Double Your $$$
There are lots of little tips I love to give our clients about ways to double their revenue for the day. A few small improvements here and there will add up over the course of a month and even more…
Are You Asking Your Team the Right Questions?
It’s hard to believe we are more than halfway through 2018, and around here that means it’s mid-year review time. I always like to think of mid-year reviews as the half-time huddle of your salon/spa’s performance Superbowl. Mid-year check-ins can…
The C-Word That’s More Important Than Cut or Color
When I ask industry professionals what the most important skills are in the beauty and wellness industry, their answer is usually “technical skills”. Certainly, being adept with your shears is important. But even more important are a person’s communication skills….
100% Filled Appointment Book is a Possibility
Let’s face it, even the most popular salons/spas have slow periods of business. But the BEST salons know how to manage their books so that they stay as close to 100% filled as possible. It’s easy for every salon/spa owner…
Is Your Salon/Spa Missing Out On This Essential System?
“Would you like fries with that?” Upselling exists in many forms, but the principle remains the same. Offer customers the opportunity to purchase additional items to benefit, enhance, and support their current purchases or experiences. Companies like McDonald’s have been…
How to Fill Up Your Books
If there’s one thing that all salon and spas need, it’s to have full appointment books. Unfortunately, most beauty businesses struggle to keep their books 100% full and have no plan (or a lousy one) to bring new clients through…