Grabbing Your Customers’ Attention
When it comes to marketing, there’s a lot a competition and it’s a constant struggle to stand out from other beauty businesses. If you don’t have marketing campaigns in place and if you haven’t embraced technology, then you’re lagging behind…
The Booking Game That Will Double Your $$$
There are lots of little tips I love to give our clients about ways to double their revenue for the day. A few small improvements here and there will add up over the course of a month and even more…
100% Filled Appointment Book is a Possibility
Let’s face it, even the most popular salons/spas have slow periods of business. But the BEST salons know how to manage their books so that they stay as close to 100% filled as possible. It’s easy for every salon/spa owner…
Is Your Salon/Spa Missing Out On This Essential System?
“Would you like fries with that?” Upselling exists in many forms, but the principle remains the same. Offer customers the opportunity to purchase additional items to benefit, enhance, and support their current purchases or experiences. Companies like McDonald’s have been…
How to Fill Up Your Books
If there’s one thing that all salon and spas need, it’s to have full appointment books. Unfortunately, most beauty businesses struggle to keep their books 100% full and have no plan (or a lousy one) to bring new clients through…
Is your appointment book full?
Now that Valentine’s day has come and gone, we’re entering what I refer to as the “slow” season for many salons and spas. Owners, managers, and even many service providers can feel extremely stressed this time of year. Not having…
Your Marketing Plan Template for 2018
Happy Holidays! If you’re like me, you’re still finding it hard to believe that it’s nearing the end of 2018. While the holidays can be a busy time of year for us in the salon/spa, you still need to set…
[VIDEO] Your Year-End Checklist
Are you ready to close the year out strong? Even though I’m sure this is a busy month for you, it’s important to make sure that you’re ready for the year end… especially when it comes to your numbers. Are…
[VIDEO] Rebooking: How to Keep Them Coming Back
It takes a lot more money, effort and time to get new clients than it is to engage with existing ones. That’s why rebooking guests is so key for the beauty industry. Are enough of the guests visiting your salon/spa…
FREE TOOL: Keep them coming back
Are your guests coming back? The most successful service providers and salon/spas I have ever met have a high percentage of client rebookings. Rebooking guests before they leave the salon/spa is certainly not a new concept. However, the challenge is…