Is Your Salon/Spa Missing Out On This Essential System?
“Would you like fries with that?” Upselling exists in many forms, but the principle remains the same. Offer customers the opportunity to purchase additional items to benefit, enhance, and support their current purchases or experiences. Companies like McDonald’s have been…
How to Fill Up Your Books
If there’s one thing that all salon and spas need, it’s to have full appointment books. Unfortunately, most beauty businesses struggle to keep their books 100% full and have no plan (or a lousy one) to bring new clients through…
Free Tool: Optimize Your Salon or Spa’s Service Cycle
Service Cycle aren’t a new concept to businesses. As a matter of fact, every business that provides services has their own unique cycle. If you’re not familiar with the term, it’s a tool that helps illustrate the end to end…
Does Your Service Cycle Suck?
I’m always visiting new salons and spas just to check out what people are doing in the cities I visit. And I cannot tell you the number of times people fail during their service cycle. For example, I once had…
[FREE TOOL] How to Attract & Keep New Clients
Attracting new customers is a critical process of our business for continued growth. I guess you could even go so far as to say that attracting new customers is the lifeline of our salons & spas. We are always looking…
VIDEO: What’s the value of your new customers?
Do you spend resources on attracting new customers? If you’re in business or a part of running one, chances are that new customers are the lifeline to your business. Wouldn’t you like to know why some new customers don’t return…
[Free Tool] Recapture your missing clients
Clients don’t come back to your salon/spa for many reasons: price, convenience, service, scheduling, disaffection… just to name a few. The cold, hard fact is that we do lose them! Research shows that it costs more to obtain new clients…
VIDEO: Where did your clients go?
Take a quick moment and answer the following questions: Do you ever find yourself asking “where did those clients go?” Would you like to retain the clients that seem to have dropped off the face of the planet? Are you…
FREE TOOL: Does your salon/spa make the grade?
It’s report card time! As we say farewell to the busy holiday season and enter a (hopefully) less hectic first quarter, it’s a prime time for you to evaluate if your salon/spa makes the grade. What better way to discover…
VIDEO: What do guests think about your salon?
Take a moment to answer the following questions: If your salon/spa received a Report Card, would it receive straight “A’s”? Do you know the true level of customer care your guests are receiving? Is your team providing WOW customer experience…