Business insights for salon & spa owners
Practical strategies for leadership, marketing, client care, and profitability from high-revenue salon owners and nationally recognized industry coaches.
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How to Raise Your Salon’s Prebooking Rate Without Being Pushy
Every few weeks an owner tells me some version of the same thing. “We need more new clients.” Then I look at their numbers and the real story is sitting right there: plenty of people are coming in. They’re just…
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[Free Tool] Recapture your missing clients
Clients don’t come back to your salon/spa for many reasons: price, convenience, service, scheduling, disaffection… just to name a few. The cold, hard fact is that we do lose them! Research shows that it costs more to obtain new clients…
VIDEO: Where did your clients go?
Take a quick moment and answer the following questions: Do you ever find yourself asking “where did those clients go?” Would you like to retain the clients that seem to have dropped off the face of the planet? Are you…
[VIDEO] Rebooking: How to Keep Them Coming Back
It takes a lot more money, effort and time to get new clients than it is to engage with existing ones. That’s why rebooking guests is so key for the beauty industry. Are enough of the guests visiting your salon/spa…
FREE TOOL: Keep them coming back
Are your guests coming back? The most successful service providers and salon/spas I have ever met have a high percentage of client rebookings. Rebooking guests before they leave the salon/spa is certainly not a new concept. However, the challenge is…
FREE TOOL: Does your salon/spa make the grade?
It’s report card time! As we say farewell to the busy holiday season and enter a (hopefully) less hectic first quarter, it’s a prime time for you to evaluate if your salon/spa makes the grade. What better way to discover…
VIDEO: What do guests think about your salon?
Take a moment to answer the following questions: If your salon/spa received a Report Card, would it receive straight “A’s”? Do you know the true level of customer care your guests are receiving? Is your team providing WOW customer experience…
FREE TOOL – Oh What Fun It Is!
‘Tis the Season to spread some holiday cheer! The holidays can be a very stressful time of year for your customers…why not create a little holiday fun while driving business to your salon or spa? What better way to spread…
FREE TOOL – ‘Tis the Season for Gift Card Sales!
As we approach the Holiday season, which is the most profitable time of year for salons & spas, we wanted to find out exactly what was on holiday shoppers’ lists. A whopping 62% of gift recipients say that they want…
FREE TOOL: Did you get your Interview Guide Tool?
The holidays are coming…is your salon/spa ready? Are you staffed adequately to handle the extra business brought on by the busiest time of year? The Holiday Season often puts undo-stress on your entire team, however, if we plan ahead and…
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