Business insights for salon & spa owners
Practical strategies for leadership, marketing, client care, and profitability from high-revenue salon owners and nationally recognized industry coaches.
Fresh from the blog
How to Raise Your Salon’s Prebooking Rate Without Being Pushy
Every few weeks an owner tells me some version of the same thing. “We need more new clients.” Then I look at their numbers and the real story is sitting right there: plenty of people are coming in. They’re just…
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Promos that Pop: Marketing that Drives Profit
Let’s face it, we as salon owners and stylists know what it’s like to wear many hats! One of those hats happens to be marketing. Marketing can be hard sometimes because it’s ever-changing and there’s always something new to learn…
THRIVE: Your Guide to Profits, Power, & Prosperity
It’s time to get real about what you want out of 2020! Profits are PLANNED, success is PLANNED, and it’s time to outline the action steps that will lead you there. Not sure where to start? You’re not alone. We…
How to Get Your Clients to Say “YES!”
I’ve got a couple of questions for you… Did you know that most salon and spa clients buy products within 24-48 hours of leaving your salon? Now, the next question is… are they buying from you? Watch this video to…
Why You Need to Take Time Away From Your Salon or Spa
One of the biggest profit-killing mistakes that salon and spa owners make is to let burnout dictate how much money they make. Your passion should be fueling your profits, not destroying them! The moment you let your passion fizzle out…
The Best-Kept Secret to WOW Customer Service
Did you know that it’s 6 to 7 times more expensive to land a new customer than to keep a current one? In order to stay in business, salons and spas need to be rock stars at retaining clientele. If…
How to Leverage Teamwork to Move Past Your Competition
As salon and spa owners, we’re often so focused on the latest beauty trends and creating effective marketing that we take our eyes off the one thing that really matters. PEOPLE. We all know how important client satisfaction is, but…
The Real Role of the Front Desk
Have you been looking for the secret to salon or spa success? Look no further than your own front desk. It’s true, your own front desk isn’t just the place where your cash register lives, it’s the heart of your…
3 Simple Tips To Help You Earn More
Up-selling, prebooking, and retailing are probably terms that you are quite familiar with; these terms have been around for years. More than likely when you were in school, your instructor taught a lesson or two around these skills. As you…
Grabbing Your Customers’ Attention
When it comes to marketing, there’s a lot a competition and it’s a constant struggle to stand out from other beauty businesses. If you don’t have marketing campaigns in place and if you haven’t embraced technology, then you’re lagging behind…
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