Meet the Coach

amy carter

Founder of Empowering You | Speaker | Certified Master Coach

I believe successful businesses are built by confident leaders—not exhausted ones.

I work with salon and spa owners and managers who are ready to scale to 7 figures and beyond, without sacrificing their time, energy, or values. My work focuses on creating financial clarity, leadership confidence, and operational freedom so businesses can grow sustainably—and leaders can actually enjoy the success they’re building.

I’m known for being a master coach, not a fixer. I don’t hand out answers—I help leaders develop the critical thinking skills, awareness, and confidence needed to make strong decisions long after our work together ends.

MY MISSION

To help owners and managers build profitable, scalable businesses that don’t rely on hustle, chaos, or micromanagement, so they can lead with confidence, create real freedom, and build a business that supports their life, not consumes it.

MY COACHING
Approach

My style of coaching coaching blends:

Business strategy & financial mastery
Leadership development & team accountability
Mindset, identity, and decision-making confidence
Systems that scale without burnout

I hold high standards because excellence matters—but I also believe growth should feel energizing, supportive, and human. There’s always room for laughter, honesty, and real conversations alongside all the goals and serious results that we’re working on together.

WHAT IT'S LIKE
Working With Me

Clients and teams often describe me as:

Forward-thinking and strategic
Direct, supportive, and deeply invested in their success (if you don’t like someone who is direct, I’m not your gal)
A leader who empowers autonomy
Someone who raises the bar while making people feel capable and trusted

I will challenge you so that you step into your next level and fully into your role as an owner, manager, or CEO.

“If you are a salon or spa owner ready for more freedom with time and money, then I am your girl. I am a no B.S. kind of person who will be your biggest resource in creating the business of your dreams!”

Amy’s Spotify Jams

“Since starting with Amy I have learned to have confidence as a leader and I make decisions based on my mission statement and culture, which I put together with the help of my team.

I have systems to hold me and my team accountable with our service dollars, client count, rebooking, retail sales, and percentages. And most importantly, I now have a team that works well together.

Thank you Amy for being my accountability partner and helping me go from not being able to send an email to being able to do spreadsheets!”

Year one grew to $236K – 20% growth
Year two had a $82K increase – 35% growth
Year three had a $234K increase – 97% growth

DEBBIE BERRY

Owner, 5th Avenue Salon

“Before Empowering You, I was drowning. I had no idea the struggles I was getting into by opening a salon. With Amy’s assistance, things are changing. I am seeing results and every coaching call is taking me closer to a profitable company while maintaining my vision.”

David Wenzel

Owner, David Wenzel Salon

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BIOGRAPHY

Amy Carter is a master coach, business growth strategist, and founder of Empowering You Consulting. She works with salon and spa owners and managers to scale their businesses to 7 figures and beyond while creating financial freedom, time freedom, and confident leadership.

Known for her forward-thinking approach and ability to elevate how leaders think, Amy blends strategy, mindset, and real-world execution to drive sustainable growth. She challenges owners to lead with clarity, build autonomous teams, and create systems that don’t rely on constant oversight.

Amy is recognized for holding high standards while bringing warmth, humor, and humanity into every room she leads. Her work empowers leaders to make bold decisions, develop strong management teams, and build businesses that support the life they want—not just the numbers on a spreadsheet.

BIOGRAPHY (Shortened)

Amy Carter is a master coach, business growth strategist, and founder of Empowering You Consulting, working with salon and spa owners and managers to scale to 7 figures and beyond while creating financial freedom, time freedom, and confident leadership. Known for her forward-thinking approach, Amy helps leaders strengthen decision-making, build autonomous teams, and implement systems that support sustainable growth. She blends strategy, mindset, and real-world execution, holding high standards while bringing warmth, clarity, and humor to every room she leads. Amy empowers leaders to think critically, lead boldly, and build businesses that support the life they want—not just the numbers they chase.