One of the most effective ways to build your client base is through referrals. Yes, good old word of mouth. Ask any successful salon owner/service provider where most of their businesses comes from, and the majority will tell you word of mouth.
Getting referrals from your satisfied customers is one of the smartest ways to help build your client base and expand your marketing reach. How can you put the power of referrals to work for you? The formula is simple the number-one way to get referrals is to simply ask for them!
When is the best time to ask for a referral? The answer is, when your customer, is at the peak of their enthusiasm. When is that? It’s when you exceed your customer expectations and they complement you… “Oh, I love my hair” this is your golden opportunity. Ask right then and there if they know anyone else who could benefit from your services. Another point of positive enthusiasm is when your client pays for their services.
Remember, the relationship you have with your customers is a unique one, they value you, trust you, and depend on you. Because of this unique relationship they will automatically want to help you! Help you build your business, help you be successful! All you have to do is ASK!
Incentivize referrals: Offer your valued customers something of value in return for a referral. This could range from a percent off a service, a gift card, a complimentary product. Make sure you offer them something that is worth their while, after all what’s the price of a new customer to you?
Make it easy for your clients to refer you. Your clients are busy, so don't make them do any extra work to refer people to you. Making it easy have your business cards ready to pass out or a referral card. Keep it simple!
Take full advantage of your satisfied customers and allow them to help build your name in your community. All you have to do is ASK!
