The struggle is real at times when it comes to marketing.
Do you ever feel like you offer loads of different promotions and sales to get your clients to take action only for them to fall flat?
It’s disappointing when this happens especially because marketing doesn’t come easy to a lot of people and it can be a lot of work.
A marketing plan is actually one of the most important business tools you can have in your toolbox!
We like to consider it as the glue that connects you to your customers wants, needs, and desires that ultimately drives sales and profits to help you achieve the end results you desire!
Watch this video to learn how to avoid the top marketing mistakes that can cost you major $$:
If you don’t prioritize marketing your business, it doesn’t take long to fall behind.
Here are the top priorities to focus on to set you up for success this holiday season.
1. Your Marketing Plan
A well-thought-out marketing plan needs to consist of who you are targeting, what you’re offering, how you’re going to offer, when, where, and most importantly, the goal. With these factors aligned, you will have a bigger opportunity for success. Be sure to watch the video for a more in-depth insight on how to set your plan up.
2. Where Will You Promote Your Plan?
We live in a world that has so many marketing avenues that it can feel very overwhelming in where to start. Getting seen on Google is a major one that can reach a big audience as well as email and texting blasts, eye-catching retail displays, etc. Even if you are not tech savvy, some of the best marketing tactics can be done in person to your clients when they’re sitting in your chair.
3. Track Your Results With Purpose
It’s important to get organized and track your results with each marketing effort. This includes gift card sales, retail, upsells, new clients from Google, etc. When you track your daily results and compare them to your set goals, you can get really specific and see where exactly you’re falling behind and what money-making opportunities are there for you to take.
This is something that we’ve seen work time and time again. When you have your marketing planned out, it’s one less thing you have to worry about. Are you ready to work smarter, not harder? Follow the steps in the video and you’re sure to have the most successful holiday season yet!
We want to hear from you! Comment below with some of the ways you market your business and share your success stories.
WANT TO LEARN HOW TO MAKE MORE BEHIND THE CHAIR?
Check out Six Figure Tribe, our world class program for anyone working behind the chair who wants to make more money. It’s perfect for any beauty professional who wants to learn proven profit-producing strategies. (Great for Salon & Spa owners who want their teams to maximize profit too!) Learn more here.
FREE GIFT: If you need a fun idea on how to reward your team and clients this year, we have an awesome free tool for you called the The Gift Giving Tree Tool. This tool allows you to create a fun experience for your clients to receive a freebie while also motivating your team.
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