by Empowering You Consulting | Oct 23, 2018 | Salon & Spa Marketing
When it comes to marketing, there’s a lot a competition and it’s a constant struggle to stand out from other beauty businesses. If you don’t have marketing campaigns in place and if you haven’t embraced technology, then you’re lagging...
by Empowering You Consulting | Sep 27, 2018 | Salon & Spa Management
We’ve talked a lot about leadership and why it’s so critical. As the captain of your salon or spa’s ship, you alone are responsible for leading your team to greatness. But, what steps or actions are you taking to get there? Do you have set systems...
by Empowering You Consulting | Aug 15, 2018 | Salon & Spa Management
As business coaches, we are often asked: “What do I need to do to have a successful and profitable business?” I wish there were a simple answer, as no two businesses are exactly the same. However, we always tell our clients that the first thing they must...
by Empowering You Consulting | Jul 10, 2018 | Salon & Spa Customer Care, Salon & Spa Management, Salon & Spa Marketing
There are lots of little tips I love to give our clients about ways to double their revenue for the day. A few small improvements here and there will add up over the course of a month and even more over a year. Want to learn some of the strategies we share with our...
by Empowering You Consulting | Jun 7, 2018 | Salon & Spa Management
It’s hard to believe we are more than halfway through 2018, and around here that means it’s mid-year review time. I always like to think of mid-year reviews as the half-time huddle of your salon/spa’s performance Superbowl. Mid-year check-ins can be...
by Empowering You Consulting | May 15, 2018 | Salon & Spa Management
When I ask industry professionals what the most important skills are in the beauty and wellness industry, their answer is usually “technical skills”. Certainly, being adept with your shears is important. But even more important are a person’s...
by Empowering You Consulting | Apr 28, 2018 | Salon & Spa Customer Care, Salon & Spa Marketing
Let’s face it, even the most popular salons/spas have slow periods of business. But the BEST salons know how to manage their books so that they stay as close to 100% filled as possible. It’s easy for every salon/spa owner and their staff to be caught up in...
by Empowering You Consulting | Mar 30, 2018 | Salon & Spa Customer Care, Salon & Spa Marketing
“Would you like fries with that?” Upselling exists in many forms, but the principle remains the same. Offer customers the opportunity to purchase additional items to benefit, enhance, and support their current purchases or experiences. Companies like...
by Empowering You Consulting | Mar 14, 2018 | Salon & Spa Customer Care, Salon & Spa Marketing
If there’s one thing that all salon and spas need, it’s to have full appointment books. Unfortunately, most beauty businesses struggle to keep their books 100% full and have no plan (or a lousy one) to bring new clients through the doors. And with the...
by Empowering You Consulting | Feb 24, 2018 | Salon & Spa Marketing
Now that Valentine’s day has come and gone, we’re entering what I refer to as the “slow” season for many salons and spas. Owners, managers, and even many service providers can feel extremely stressed this time of year. Not having full books can...
